The Social Media Trinity; Facebook, Instagram and WhatsApp
The COVID-19 pandemic has taught us the importance of digital transformation for businesses. When talking about making the transition to digital, you might have been told to be on Facebook and for good reason.
Facebook has about 2.27 billion active users and about 1.5 billion of them are active every day. This means that your customers are on Facebook and you need to be there too.
Facebook now owns Instagram and WhatsApp, another two social media giants. When used together, they can produce amazing results for you and your business. Here is how you can get started.
Create a Facebook Page for your business.
Many businesses do not use their Facebook page to its full potential. Here are some tips to make a professional Facebook Page for your business.
Have a profile photo and cover image/video
Your profile photo must be the logo of your business (170×170 pixels). When it comes to the cover image or video, it should reflect the nature of your business.
Write a short description of what your business is all about. Make it short and sweet
Update Our Story
There is a section called ‘Our Story’ on the Facebook page which can be edited to whatever you want it to be. I have seen some companies using this as an ‘About Us’ section. Tell your customers/audience your story here.
Add all the relevant information
Add all the relevant information like location, business timings and contact information on the page.
Link your WhatsApp Business Account with Facebook
Now Facebook allows you to link your WhatsApp number on the page. People now can send messages directly to your WhatsApp inbox from your Facebook Page.
Only do this if you prefer to get the messages in your WhatsApp inbox. If you do not want that, you can go with the good old Facebook messenger. In both Facebook Messenger and WhatsApp business, you can set automated messages for your customers.
Make an Instagram Account and link it to your page
Now you can cross-post to both platforms at the same time. This will help you reach a much wider audience.
You can make use of Creator Studio on Facebook to post and schedule posts on both Facebook and Instagram. I shall be writing in detail about creator studio in another blog post.
Make useful posts on your Facebook Page and Instagram Page
Things you can post include;
- Articles related to your business or industry
- Your blog posts
- Product Announcements
- Offers, Vouchers and Coupon Codes
- Attractive Posters
- Go live with announcements and talks
Make sure that you keep your audience engaged. Do not post too much promotional content on the page. Live videos have proved to be more effective in creating engagement.
If you have an announcement to make, a live video is probably the most efficient way to do it.
Listen to your audience and give them what they want
Make use of page insights on Facebook to understand your audience. Give them engaging useful content. Only post on social media if you think that it will add value to the whole conversation.
Use Facebook Jobs to Hire People
This is a very useful feature that allows your company to grow. You can now post jobs on Facebook and hire the right talent for your business.
Facebook and Instagram Ads
Make use of the highly targeted Ads on Facebook and Instagram. You can now reach your customers very effectively.
Here are the different types of Ad formats that you can run on Facebook and Instagram.
- Instant Experience – Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
- Collection – The collection format features multiple products and opens as an Instant Experience when someone interacts with it.
Your customers can discover, browse and purchase products from their phones in a visual and immersive way.
The ad objectives you choose depends on the following;
Your Ads will be shown on both Facebook and Instagram.
It might take some time for you to understand how Ads work but the best way to learn it is to do it. It is well worth your time and investment.
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